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now labs

Founder Support

Ongoing operational and strategic support for owner-led businesses, leaders and small teams.

Founder Support is an ongoing collaboration designed to bring structure, continuity and calm to the way a business is run — without requiring daily involvement or heavy commitments.

It combines practical operational support with strategic thinking, delivered digitally and adapted to how people actually work together.

What this actually is

Clear responsibility - with real ownership

Founder Support is not about you having to brief someone on every small task. It’s about knowing that clearly defined operational responsibilities are in safe hands.

The collaboration is built around a clear mandate: helping keep the business running smoothly, reducing mental load, and ensuring that decisions and follow-up don’t stall.

Founder Support works best when responsibilities are clearly defined and stable over time. It’s not designed for highly ad-hoc task flows or constantly shifting priorities.

Typical areas of support include:

  • ongoing administration and operational follow-up

  • finances, invoicing, cash flow and financial structure

  • coordination, prioritisation and keeping things moving

  • documentation and agreements (within a practical, non-legal scope)

  • ongoing strategic sparring connected to the ongoing operational work

The exact mix evolves over time — based on what your business actually needs.

An ongoing, predictable collaboration

The monthly fee includes: 

Clear responsibility and continuity

  • Clear responsibility for keeping defined operational areas moving

  • Decisions are made with full business context, history and trade-offs in mind

  • Ongoing strategic sparring connected to the ongoing operational work

Ongoing availability and follow-up

  • Regular check-ins combined with hands-on follow-up

  • Support continues between conversations through agreed follow-up and check-ins — not limited to scheduled meetings.

  • Work is spread across the month, with room for both smaller actions and focused sessions

Digital delivery with flexibility

  • Easy to fit into existing schedules and ways of working

  • Enables frequent touchpoints without heavy meetings, including the ability to jump on a short call when something comes up

  • Makes it simple to adjust scope, pace and involvement as needs change

The focus is not on tracking hours day-to-day, but on outcomes and steady momentum within an agreed monthly scope.

Who this is for

Founder Support is a good fit if you:

  • are leading or running a business with real operational responsibility

  • want structure and follow-through, not just advice

  • value having someone who understands your business context over time

  • prefer calm, clarity and practical progress

  • want flexibility rather than rigid commitments

Some clients start with a shorter collaboration to get a feel for how the support works. Others know from the outset that they want something steady they can rely on.

Both are fine. 

When it makes sense to go deeper

In most cases, Founder Support provides the continuity and follow-through businesses need.

Occasionally, a specific challenge benefits from deeper, more concentrated focus — for example a defined strategic question, structural change or analysis. When that happens, it’s typically handled as a separate consulting project, with a clearly defined scope and fixed project pricing.

For many clients, these projects grow naturally out of the ongoing collaboration — when it makes sense to pause, zoom in, and work more intensively on one thing.

Curious if this is a good fit for your situation? 

The best way to find out is a short, informal conversation.
No pitch. No obligation. 

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